Hello, my name is Simon
I love helping new ideas bud, blossom and grow for years to come. I've brought that attitude to a wide range of industries: packaged goods, transportation, hospitality and real estate development.
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If you ask the internet what I'm good at it spits back words like: ideating, developing, strategizing, learning, communicating, catalyzing, analyzing, and adapting.
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If you ask me, I'd probably say Scrabble.
My Design Philosophy
Spend More Time on Problems
This world is full of well-intentioned solutions that miss the point. I try to let my curiosity lead to uncover the true source of the problem.
Think Beyond Users
Meeting user needs is critical. But innovation succeeds when it not only meets users' needs, but also fits organizational capabilities, and aligns with the system in which it operates.
Make it Real, Quick
Analysis paralysis is a death knell. I find ways to bite off small chunks of ideas and spit them out into the world.